For the people using it
Friends, music, and nobody brought a speaker.
It started at a jam with friends in college. Nobody had a speaker, but everyone had a phone. Loudly turns those phones into one sound system: one person hosts, everyone else joins with a code, and every phone plays the same song at the same moment.
Why it's hard
Press play on five phones and they drift apart in seconds.
Every phone has a different processor, scheduler and speaker delay, and ears hear 20 to 30 ms as an echo. Sonos, AirPlay and Chromecast solve this with their own hardware. Loudly does it in software, on ordinary Android phones, with no internet. I'm building it alone.